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Writing

Notes on building technology functions, governing AI and measuring what matters in health and pharma marketing.

8 posts

  1. Technology functions

    The work was the marketing

    I never spent a dollar marketing my own company. A decade in, every new client came from the last one. Reputation compounds while you sleep, and it cuts both ways.

    · 1 min read

  2. Technology functions

    Never have a take on a tool you haven’t touched

    “You don’t need to know how it works, just what it does” is the fastest way to become useless in this field. In the AI era, judgment goes stale in months. My rule: no opinion on anything I haven’t used with my own hands.

    · 1 min read

  3. Technology functions

    Founder vs. corporate: pricing risk differently

    I’ve signed the front of a paycheck and the back of one. The biggest difference between running a company and running tech inside a big org isn’t the money, it’s how a decision gets made.

    · 1 min read

  5. AI governance

    The committee decides what. You decide how.

    A tooling committee took four months to approve something I’d already been running productively for four months. The gap wasn’t bureaucracy, it was two different questions treated as one.

    · 1 min read

  6. Technology functions

    The thing I built that nobody used

    Six weeks, a working build, and almost zero usage. The lesson wasn’t “talk to your users.” It was that I preferred my imagined user to the real one, because mine agreed with me.

    · 1 min read

  8. AI governance

    Calm is a system: how to handle the AI release firehose

    Three "best model ever" launches in ten days. If you re-evaluate your whole stack every time, you never ship. Decide once how you test a new model, and every release becomes a 30-minute experiment.

    · 1 min read