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About

Al Matesic

Technology leader. Health and pharma marketing.

Portrait of Al Matesic in a blazer and checked shirt

In short

Over twenty years in health and pharma marketing. I build technology functions from nothing, then make them faster with AI that actually gets through governance.

Experience

  1. 2023 to now

    Propel Health Communications

    VP, Technology Director

  2. 2022 to 2023

    Digitas Health

    Technology Director

    Directed technology delivery across pharma client engagements within Publicis Health; led a team of Technology Managers.

    • Advised clients on MarTech platform selection and optimization, aligning product roadmaps with business goals.
    • Scoped large engagements, authored SOWs and managed technology budgets and staffing forecasts.
    • Partnered with client IT, marketing, CX and promotional review teams, and drove SDLC adherence across the practice.

  3. 2020 to 2022

    McCann Health

    Senior Digital Producer

    End-to-end digital delivery within IPG Health for Janssen (Tremfya, Stelara) and AbbVie (Rinvoq, Skyrizi).

    • Owned scope review, budget estimation and project planning; led UAT, set QA standards and served as technical liaison to vendors.

  4. 2010 to 2012

    MWW

    Web Developer / Digital Project Manager

    Nikon, Volkswagen, McDonald’s, Virgin Airlines, Sara Lee. Project execution, process improvement and web server administration.

  5. 2006 to 2010

    Spire Metrics

    Lead Web Developer / Digital Project Manager

    Takeda Pharmaceuticals, Johnson & Johnson, Cardinal Health. Information systems architecture, vendor management and technical consulting.

Also

2012 to now

Founder & Managing Director, SWAMP80

Independent digital agency; senior technology owner across healthcare, insurance and B2B engagements.

Technology

Content management
AEM, Contentful, Sanity, Payload, WordPress, Drupal, Joomla
AI and automation
Claude and Claude Code, Microsoft Copilot Studio, Power Automate, Cursor, GitHub Copilot, ChatGPT, OpenAI API
MarTech and pharma
Veeva (CRM and RTE), Salesforce Marketing Cloud, Marketo, ActiveCampaign, HubSpot
Data and infrastructure
GA4, BigQuery, AWS, Supabase, Docker, GitHub, Netlify
Security and compliance
SSO, MFA, OneTrust, AWS WAF, row-level security, HIPAA-aware architecture, vendor risk review
Web and application
Next.js, React, TypeScript, Tailwind, WordPress, PHP

Education

BS, Computer Science

William Paterson University, 2002