Technology leadership for health and pharma marketing
Over twenty years across pharma agencies. I set the standards, build the tools, and lead the teams that run them.
20+
years in health and pharma technology
Technology should make complex things feel simple, and human things feel amplified.
100s
of production deployments and brand launches shipped
5
therapeutic areas: immunology, rare disease, gene therapy, neuro and oncology. Brand after brand.
10+
years as a business owner, which taught me to run a department like one
Minutes, not days
I take slow, complicated work and turn it into tools a team runs in minutes.
Point of view
In regulated marketing, building the tool is the easy part. Getting complex work through review and into people’s hands, in a form they’ll actually use, is the hard part. That’s the part I design.
Anyone can add a tool. Turning a forty-step process into one a team runs in minutes takes real engineering. That is where the value is.
In pharma, a person signs off on everything. The best AI does the heavy lifting and hands that person a better decision, faster.
If it can’t get through medical, legal and regulatory review, it doesn’t ship. I design the approval path with the tool, not after it.
Builder demos
The site for The Mothership with Daphne Oz launched Oct 1. About two weeks of design and development, and five days from first commit to launch, built with Claude Design, Claude Code, Sanity, Flightcast, CookieYes, Resend and Netlify. Here is what that took, and why it wasn’t possible a few years ago.
,6 min read
Technology functions
I never spent a dollar marketing my own company. A decade in, every new client came from the last one. Reputation compounds while you sleep, and it cuts both ways.
,1 min read
Technology functions
“You don’t need to know how it works, just what it does” is the fastest way to become useless in this field. In the AI era, judgment goes stale in months. My rule: no opinion on anything I haven’t used with my own hands.
,1 min read
Infrastructure, applications, intake and billing. Stood up from nothing and run like a product.
Governance, approved tools and workflows teams actually adopt. AI that works inside medical, legal and regulatory review, not around it.
Omnichannel isn’t new. Web, email, CRM and the rep conversation have always been one program. I’ve been wiring them together for over twenty years.
Every client runs on something different. I’ve led builds across all of these, so the platform never dictates the plan.
Working on AI, governance or omnichannel in health marketing? I’m always up for that conversation.
