Technology leadership for health and pharma marketing
Over twenty years across pharma agencies. I set the standards, build the tools, and lead the teams that run them.
20+
years in health and pharma technology
Technology should make complex things feel simple, and human things feel amplified.
100s
of production deployments and brand launches shipped
5
therapeutic areas: immunology, rare disease, gene therapy, neuro and oncology. Brand after brand.
10+
years as a business owner, which taught me to run a department like one
Minutes, not days
I take slow, complicated work and turn it into tools a team runs in minutes.
Point of view
In regulated marketing, building the tool is the easy part. Getting complex work through review and into people’s hands, in a form they’ll actually use, is the hard part. That’s the part I design.
Anyone can add a tool. Turning a forty-step process into one a team runs in minutes takes real engineering. That is where the value is.
In pharma, a person signs off on everything. The best AI does the heavy lifting and hands that person a better decision, faster.
If it can’t get through medical, legal and regulatory review, it doesn’t ship. I design the approval path with the tool, not after it.
Builder demos
A one-nurse telehealth practice needs the same standards as a health system: legal pages, honest structured data, real consent, accessibility and security. Here is how we built Regulated with Loreta with AI, from a two-day design session to a site she runs herself.
,4 min read
Builder demos
Moms on the Porch gets its listeners from TikTok and Instagram, so its site had to be built for a phone first. One AI-assisted build session produced the whole site; the work that mattered came after, like fixing a 14.5-second mobile load time.
,4 min read
Builder demos
Daphne Oz’s 180 recipes lived as blocks of rich text that printed as jumbled, multi-page messes. We rebuilt them as structured recipes with a custom WordPress plugin, used Claude to convert and check every one, and made each recipe print on a single clean page.
,4 min read
Infrastructure, applications, intake and billing. Stood up from nothing and run like a product.
Governance, approved tools and workflows teams actually adopt. AI that works inside medical, legal and regulatory review, not around it.
Omnichannel isn’t new. Web, email, CRM and the rep conversation have always been one program. I’ve been wiring them together for over twenty years.
Every client runs on something different. I’ve led builds across all of these, so the platform never dictates the plan.
Working on AI, governance or omnichannel in health marketing? I’m always up for that conversation.
