Notes on building technology functions, governing AI and measuring what matters in health and pharma marketing.
9 posts
Builder demos
The site for The Mothership with Daphne Oz launched Oct 1. About two weeks of design and development, and five days from first commit to launch, built with Claude Design, Claude Code, Sanity, Flightcast, CookieYes, Resend and Netlify. Here is what that took, and why it wasn’t possible a few years ago.
· 6 min read
Technology functions
I never spent a dollar marketing my own company. A decade in, every new client came from the last one. Reputation compounds while you sleep, and it cuts both ways.
· 1 min read
Technology functions
“You don’t need to know how it works, just what it does” is the fastest way to become useless in this field. In the AI era, judgment goes stale in months. My rule: no opinion on anything I haven’t used with my own hands.
· 1 min read
Technology functions
I’ve signed the front of a paycheck and the back of one. The biggest difference between running a company and running tech inside a big org isn’t the money, it’s how a decision gets made.
· 1 min read
Measurement
Tedium is loud. Frequency is quiet. The task worth automating is almost never the one you complain about, which is why you measure first.
· 1 min read
AI governance
A tooling committee took four months to approve something I’d already been running productively for four months. The gap wasn’t bureaucracy, it was two different questions treated as one.
· 1 min read
Technology functions
Six weeks, a working build, and almost zero usage. The lesson wasn’t “talk to your users.” It was that I preferred my imagined user to the real one, because mine agreed with me.
· 1 min read
Technology functions
After 10+ years running my own business, the hard part of a corporate leadership job wasn’t having a boss. It was learning that a good idea has to survive other people’s calendars.
· 1 min read
AI governance
Three "best model ever" launches in ten days. If you re-evaluate your whole stack every time, you never ship. Decide once how you test a new model, and every release becomes a 30-minute experiment.
· 1 min read